About Magnatag® Visible Systems


Magnatag® offices and factory in Macedon, NY (upstate near Rochester).
All products sold factory-direct from this facility.

We are a family owned company, founded in 1967 by Korean War era veteran Wally Krapf (lower right in the picture with the red hat). For over 42 years, we have been working directly with managers nationwide to help them organize and display the critical information they need to share 24/7 with their associates to meet their operational goals.

We now offer over 2300 of these field-proven visible systems in ready-to-use kits for both all-purpose and hundreds of job-specific uses. These are the kits our Customers recommend to us over and over as being the most effective. You'll receive with each product everything you need to operate it, and we build them for a lifetime of daily use. Not a laminate, our whiteboards come with beautiful printing in full rich color heat-fused right into our handsomely-framed whiteboard MagnaLux® steel working surface.

When you contact us, by this web site or by phone at 800-624-4154 (Mon-Fri, 8:00 to 6:00 ET), you'll be greeted by a can-do company of caring, dedicated professionals. Our team of visible system specialists brings to your side decades of experience helping managers find exactly the right visible board system you need. We care. When you need us, we take great pride in making your ordering process smooth and pleasant. We build each top-quality system from scratch and make everything we sell, offering many patented products found only here.

Our Magnatag® team of over 60 people has designed and manufactured visible systems for an incredible range of users from the White House, to the local auto dealer and our focus is always on our boss; you, our Customer. Wally, 76, still works every day (he says he's having too much fun to retire!), and he was joined in 2007 by Major General (ret) Robert Mixon as President, and in 2008 by his son Christian as Associate Director of Marketing, joining several other family members. Our associates are career "Magnataggers," with several having over 20 years of service.

We guarantee every product with a full 30 day money-back return policy, no questions asked. If for any reason we fail your expectations, let us know and we'll make it right. Since most of our Customers come back to us again and again, we guarantee your experience will be satisfying. Our files overflow with unsolicited testimonials.

With over 500,000 visible systems sold worldwide, we have a tremendous base of knowledge helping people visibly share information around the clock. We'll listen carefully when you contact us, help answer your questions, and get you the visible system you need in days -- not weeks. This has been our specialty for almost a half a century, and we know how to do it right the first time. We're here whenever you need us.

And, in case you're wondering, the name Magnatag® comes from Wally's first invention in 1967: reusable write-on laminated magnetic shelf and bin tags for stockrooms and warehouses. Still one of our most successful products!