About Magnatag® Visible Systems - The Whiteboard SourceSM


Magnatag® offices and factory in Macedon, NY (upstate near Rochester).
All products sold factory-direct from this facility.

We are a family owned company, founded in 1967 by Korean War era veteran Wally Krapf . For over 45 years, we have worked directly with managers in the United States and Canada helping them organize and display the critical information they need to share 24/7 with their associates to show what's happening and to meet their operational goals.

We now offer over 2300 of these field-proven completely flexible visible systems in ready-to-use kits for both all-purpose and hundreds of job and task-specific uses. These are the kits our Customers recommend to us over and over as being the most effective. Each product kit includes everything you need to operate it, and we build them to stay like new for a lifetime of daily use. Our handsomely framed magnetic whiteboards and full WhiteWall® room paneling come plain white or with beautiful smooth printing in full rich color heat-fused directly into our MagnaLux®porcelain-like steel working whiteboard surface.

When you contact us, by this web site or phone at 800-624-4154 (Mon-Fri, 8:00 to 6:00 ET), you'll be greeted by a can-do company of caring, dedicated professionals. Our team of visible system specialists brings to your side decades of experience helping managers find exactly the right visible board system they need. We care. When you need us, we take great pride in making your ordering process smooth and pleasant. We build each top-quality system from scratch and make everything we sell, offering many patented products found only here, and ship it in 3 business days or less.

Our Magnatag® team of over 50 people has designed and manufactured visible systems for an incredible range of users from the White House, to the local auto dealer and our focus is always on our boss; you, our Customer. Our CEO and founder, Wally Krapf 80, still works every day inventing new products, (he says he's having too much fun to retire!), His son and Managing Partner, Christian Krapf was named COO in 2010, joining several other family members in the business. Our associates are career "MagnaTaggers," with several having over 25 years of service.

We guarantee our products with a full 30 day money-back return policy (except for custom-printed boards), no questions asked. If for any reason we fail your expectations, let us know and we'll make it right. Since most of our Customers come back to us again and again, we guarantee your experience will be satisfying. Our files overflow with unsolicited testimonials.

With over 500,000 visible magnetic board systems sold worldwide, we have a tremendous base of knowledge helping people visibly share information around the clock. We'll listen carefully when you contact us, help answer your questions, and get you exactly the visible system you need in hours -- not weeks. This has been our specialty for almost a half a century, and we know how to do it right the first time. We're here whenever you need us.

And, in case you're wondering, the name Magnatag® comes from Wally's first invention in 1967: reusable write-on laminated magnetic shelf and bin tags for stockrooms and warehouses: still one of our most successful products!

CUSTOMER FEEDBACK: "First let me say I have NEVER, in all my years as a secretary, received service that equals that of Magnatag!!! I think it is the consistency of the great service that is so amazing. You people are all outstanding and never fail to deliver the very best. I am highly recommending you to all the others in our district who are responsible for any purchasing. Secondly, thank you so much for your solution to my problems. The attachments you sent are great and will do all I need to do. I appreciated your follow up phone call as well. Please express my sincere satisfaction to the staff there. It is unusual in this day and age to be able to say this about a company. Thank you."
Secretary - Career and Technical Education, High School, East Wenatchee, WA